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Your Business + Your Vision, our Marketing
idc’s own value proposition as a branding and business development expert is to provide clients with a new perspective.
In the case of Nemco Food Equipment, the leader in countertop solutions for commercial foodservice, that perspective was about seeing something that wasn’t there—namely a product to capitalize on the sizzling hot dog market trend.
So, when news broke that the world’s most famous roller grill was for sale, Nemco jumped at the opportunity to acquire the company and gain immediate market-share. . . . a task made even easier with the brand-transition support of idc.
Indiana Packers Corporation makes outstanding pork products. They have for more than 20 years.
When they were ready to establish their own national brand, they partnered with idc to develop and execute an incremental-growth marketing strategy that would make Indiana Kitchen a Midwest “pork powerhouse.”
Building on the cornerstone of bacon—launching a funny, off-the-cuff website and social media campaign—Indiana Kitchen is now rising to new heights, leveraging a pull-thru bacon coupon concept to increase store placement and cross-sell its full pork line.
When the larger, surrounding university is known worldwide for being an astronaut factory, it’s nearly impossible for that university’s business school to cast a brand shadow over its engineering school.
As well it shouldn’t.
Instead, after partnering with idc, Purdue’s Krannert School Management wisely embraced its larger engineering brand strength—and, more specifically, the tangible strength of Purdue’s uniquely diverse and relentless R&D infrastructure—to fine-tune its value proposition as the business school for tech commercialization.
After one admissions cycle with its newly focused brand message playing out across a website, a video series, numerous print materials and other integrated campaign tactics, Krannert’s graduate-student enrollment is not only poised to increase, but also attract more qualified, analytics-hungry prospects.