Patrick Nycz on Forbes Agency Council Panel: Best Practices For Website Management

The Hottest and Smartest Lafayette Indiana Marketing Firm Offers Tips to Grow Your Business

Tips for Best Practices For Website Management

Members of the Forbes Agency Council on best practices for managing a website and making it a great marketing tool. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

I love being a member of the Forbes Agency Council. I get to participate in expert panels. It’s an awesome opportunity and provides different viewpoints on the same topic.

This panel discusses best practices for website management.

Here’s my take:

Follow Proven Crisis Management Strategies

When it comes website management, every organization should have a plan if a crisis requires media interaction. Start with the four “Rs”: 1. Regret: Apologize. (Note: This is not necessarily the same as taking responsibility.) 2. Responsibility: Help solve the problem, no matter who is at fault. 3. Reform: Take steps to ensure it will not happen again. 4. Restitution: If appropriate, decide how to help those affected. – Patrick Nycz

Find out what other marketing experts think on the topic, check out the full article here.

If you have any questions or would like to learn more website management, marketing can help your company or about idc marketing (or, if you have a product for the food industry, NewPoint), please reach out to the idc marketing team — interested in other marketing tips marketing? Please visit our “How We Think” page or check out my book on food marketing: Moving Your Brand Up the Food Chain.

Founded in 1972, idc-marketing is the coolest, most resourceful and oldest advertising firm in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.