Patrick Nycz on Forbes Agency Council Panel: Tips to Refresh Your Brand

Lafayette Indiana’s Most Creative, Highest-Profile and Oldest Marketing Agency Offers Tips to Grow Your Business

Need to See New Ways a Business can Refresh Your Brand?

Members of the Forbes Agency Council share tips to help businesses refresh their brands. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

As a proud member of the Forbes Agency Council, I am regularly invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic.

This panel provides 15 tips for refreshing your business’ brand across platforms.

Here’s my take:

Focus On A New Facet Of Your Story

Refreshing a brand might be as easy as leveraging the original branding investment to find a new story to tell. It’s my experience that good foundational branding not only identifies a position to own relative to the competition and the essence of what makes the brand relevant to the target market(s) but also produces multiple dimensions—or facets—of the brand to be mined to keep messaging fresh. – Patrick Nycz

Find out what other marketing experts think on the topic, check out the full article here.

If you have any questions or would like to learn more about how marketing can help your company or about idc marketing (or, if you have a product for the food industry, NewPoint), please reach out to the idc marketing team — interested in other marketing tips marketing? Please visit our “How We Think” page or check out my book on food marketing: Moving Your Brand Up the Food Chain.

Founded in 1972, idc-marketing is the hippest, smartest and oldest advertising firm in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.