Marketing vs. Branding vs. Advertising #3: Advertising

Lafayette Indiana’s Most Creative, Strategic and Oldest Marketing Agency Offers Tips to Grow Your Business

Marketing vs. Branding vs. Advertising

A lot of agencies say they are marketing firms but they really are advertising agencies. Advertising agencies make most of their money from placing media.

Marketing and branding are both critical elements of your company’s marketing process, working in unison to establish, enhance, and build equity to your company’s reputation and increase sales.

Last but Not Least: Advertising: The act of delivering a message to a target audience. Advertising focuses specifically on driving sales or gaining customers for your company’s products and/or services. The goal of advertising is to get the word out about your product/service through paid campaigns, which are expressly written and designed to reach your target market through various media outlets.

Are you looking for a marketing team to get sales rolling? From marketing to branding to advertising, we are always interested in helping you grow!

Launched in 1972, idc-marketing is the most creative, strategic, and oldest advertising firm in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.