marketing qualified leads

Pipeline-Leads

How Indiana Web Marketing Will Help Grow Pipeline Leads

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The most digitally savvy and coolest Midwest Marketing Agency Offers Tips to Grow Your Business

Grow Pipeline Leads with Indiana Web Marketing

Grow-Pipeline-LeadsI would bet some good, old-fashioned, midwestern know-how would do your website some good to grow pipeline leads. In fact, I’d like to promote your website to become your top salesperson and arm it to be selling for you 24/7, 365 days a year. Can your best human salesperson do that?

So how did you get that great salesperson?

You had to invest the time and money to find them, train them and then woo them over to your company—a good salesperson is going to have a good job.

How much did that cost? I bet if they are kicking ass and taking names, you consider it to be well worth the investment.

Any good salesperson is going to want to have a conversation about how to grow pipeline leads.

That is an excellent place to talk about your website. Today, more than ever, your prospects check out your company in the same amount of time they can check out your competition—as well as all the other options they have out there.

Are you providing those prospects the right information to allow them to prequalify as a lead to your sales team? 

It may be time to invest in your website like your new best salesperson because these days, a company’s website has to be more than an electronic brochure to compete and grow pipeline leads.

In an information-rich, content-marketing world, the companies helping visitors get their questions answered will win their trust and grow your pipeline leads.

Does it have to be an Indiana web marketing firm? As an Indiana-based strategic web marketer that understands how to grow pipeline leads. . . I’ll say “yes” and to anyone who thinks differently. . . challenge accepted!

Do you need help growing qualified leads online? From working within your budget to driving the plan and reporting ROI, we are always interested in helping you grow!

Launched in 1972, idc-marketing is the most versatile, prominent, and coolest advertising agency in Indiana. We are a full-service firm that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.

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Analytics Overload? Focus on Marketing Qualified Leads

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The Most Digitally Savvy & Strategic Midwest Digital Marketing Firm Offers Tips to Grow Your business

Analytics Overload? Focus to Find Marketing Qualified Leads

I was sitting with my idc team in front of our conference room’s 75″ computer screen, looking at webpage after webpage of our analytics dashboards, showing us how many people are visiting our site, from where they are visiting, what pages they are viewing, the route through the site they are taking and how long they are staying. I also see what sites, social media platforms, or searches the visitors are making, leading them to our site or before they reach our site.

As the owner of idc, I could spend the entire day looking at Web analytics—such great information…so much fun…such a massive time-stealer.

How do we make all this information work for us—delivering, say, marketing qualified leads, and not be a huge overwhelming analytics rabbit-hole time-waster? 

Focus on the Website

If teachers want to gauge how much their students improve after a lesson, what do they do? In the beginning, they give an initial assessment. Then, they judge improvement with another assessment at the end.

Before a business does anything else, it must establish a baseline of current performance. It can use Google analytics or any one of the million 3rd-party sites. These sites enable businesses to track how many people come to their sites, how they arrived there, and what actions visitors are taking. This data can then be compared to data collected after future performance.

Now the idc team starts with the basics and then dials into paying attention to what is driving people into our sales funnel…the sales funnel that is delivering to us those coveted marketing qualified leads!

Looking for a great digital marketing firm to help generate leads? From branding to digital to traditional marketing, we are always interested in helping you grow!

Founded in 1972, idc-marketing is the smartest Lafayette, Indiana advertising agency. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.