7 Killer Content Tips to Get More Leads Online

Patrick Nycz Online Strategies Advertising, Content Marketing, Generating Qualified Leads Online, How to Rank in a Content Marketing World, Leads Online, Sales leads

The Smartest and Best-Looking Full-Service Lafayette, Indiana Digital Marketing Agency Offers Tips to Grow Your Business

Back in the day, the marketing department used to create a new piece of content only when they had something new to talk about, like a new product or service. Gone are those days, as the content is now created to improve search engine rankings and to help attract visitors to websites. Not just visitors, but the right visitors.

We know that search engines want to display content that adds value and accurately addresses the needs of users. Companies want to attract users to convert them into leads. That’s where context comes in. Creating killer content that addresses what the visitor is searching for while establishing the company as an expert in their industry, will not only generate more leads online but will also help in the conversion of those leads into sales.

It’s a win-win if done correctly.

Here are 7 Do’s and Don’ts to help you develop content to get more leads online

DO create a content strategy
DO produce content that answers questions and analyzes problems.
DO write content that uses keywords appropriately.
DO determine ideas for content from listening to the needs of existing customers.
DO use headlines and formatting to make your website easy to read.
DON’T write content overstuffed with keywords.
DON’T write generic content that adds no value.

Remember, creating content to create content won’t automatically display your company on the front page after a Google search, as this is only one piece of the online-ranking pie. But, it’s an excellent place to start to get more leads online.

Are you looking for help creating compelling content marketing? From marketing strategy to marketing program planning, we are always interested in helping you grow!

First introduced in 1972, idc-marketing is the hippest yet oldest digital marketing agency in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.

January 15 2020

Addicted to Generating Qualified Leads Online

Patrick Nycz Sales and Channel Marketing Generating Qualified Leads Online, Marketing, Marketing process, Marketing Strategy, Qualified Sales Leads, Qualified Sales Leads Online, Sales and Marketing, Sales leads

The Largest and Highest Praised Lafayette, Indiana Marketing Firm Offers Tips to Generating Qualified Leads Online

Three new emails just hit my inbox, and I am pumped. Not your typical response to receiving new messages, I know. But, these all have “Response to [form]” in the subject line, which means we’ve generated three new qualified leads online.

The marketing plan and budget I am working on for a new client are going to have to wait. The gap analysis meeting on a new web platform launch with Ashley and Stephanie is not even on my mind, nor is the pile of checks Andrea idc’s bookkeeper, left an hour ago.

My inbox has my complete attention when online marketing leads appear.

Two of the qualified leads are for two different idc clients. I scan each to see which online campaign brought them in, then prepare a short forwarding email to the designated person at each company. I want to verify they received it and to remind them to let us know if / when the prospect becomes a customer. I do this all in a few minutes, mindful that idc’s content marketing professional watchdog, will perform this duty if I can’t get it done within the hour.

Then, I quickly reviewed the third message—an idc lead. Our campaign about getting found online led this person to our site. After she submitted the form, the idc email marketing platform automatically sent her an email thanking her and letting her know someone will be contacting her soon.

Marketing automation took care of that lead for me, so I add a few last tweaks to the marketing plan I am working on and head off to the meeting that is just starting.

This all happened in less than 10 minutes, but I can still feel the adrenaline of the hunt: I am addicted to pulling in qualified marketing leads online. It’s great when they flow in for idc, but it’s next-level stuff when they come flying in for idc clients.

Welcome to our world. I’m not sure how you are feeding sales for your business, but it most certainly starts and stops with your website. It has to be your best first-touch salesman. Attracting prospects with the right content will make your real sales team’s job that much easier.

Do you need leads to help grow your brand? From developing compelling offers and content to programming marketing automation, we are always interested in helping you grow!

Founded in 1972, idc-marketing is the biggest and oldest marketing firm in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.