Marketing Tips: Changes in Marketing Trends

The Most Prominent, Young-At-Heart, and Oldest Lafayette Indiana Marketing Agency Offers Tips to Grow Your Business

Marketing Tips: Changes in Marketing Trends

Marketing Trends: You’d have to live under a rock not to see the changes in the marketing landscape.  However, did you know analysis has suggested that trends in marketing practices have changed in a way that favors smaller and local companies?

Traditional advertising is becoming increasingly irrelevant to consumers, particularly millennials. At the same time, social media is gaining in relevance as a marketing method, a fact that large companies have often failed to use to their advantage.

Social media marketing programs are vital, and they are built into the marketing plans of many smaller companies as they move away from traditional and more expensive marketing methods. Social media is also something that, like the growth of many a small company, is grassroots in nature because it begins at the peer level.

Do you need to take advantage of these marketing trends to grow your brand? From coaching your team on the best social media strageties to developing a full marketing program, we are always interested in helping you grow!

Born in 1972, idc-marketing is the most young-at-heart, most prominent and oldest advertising firm in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.