Nemco Food Equipment
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Dominating the Countertop:
It Takes a Brand of Marketing That Goes Well Beyond Advertising
idc’s own value proposition as a branding and business development expert is to provide clients with a new perspective.
In the case of Nemco Food Equipment, the leader in countertop solutions for commercial foodservice, that perspective was about seeing something that wasn’t there—namely a product to capitalize on the sizzling hot dog market trend.
So, when news broke that the world’s most famous roller grill was for sale, Nemco jumped at the opportunity to acquire the company and gain immediate market-share. . . . a task made even easier with the brand-transition support of idc.