Main Street Renovation
Downtown business and property owners in Lafayette Indiana know we have something special in this town: a vibrant, community-driven Main Street. The excitement was tingled with worry when the City of Lafayette announced plans to make some much-needed upgrades. The Streetscape development included new widened curbs, marked parking spaces, sidewalks, streetlights with planters, trees benches, and bike stands.
IDC conducted surveys to tap into how we could best help alleviate the disruption caused by all the work. We came up with a community communication program. We told the immediate Greater Lafayette Community that Main Street was “Open for Business.” We launched a new website featuring downtown business owners that included a construction progress update. We also produced the Adventures of Will and Marq video series, and supplied each business with social media-friendly graphics to get the word out that Main Street was “Open for Business.”