Retail Pork Brand
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Making Pigs Fly:
the Rise of Indiana Kitchen® brand pork
Indiana Packers Corporation makes outstanding pork products. They have for more than 20 years.
When they were ready to establish their own national brand, they partnered with idc to develop and execute an incremental-growth marketing strategy that would make Indiana Kitchen a Midwest “pork powerhouse.”
Building on the cornerstone of bacon—launching a funny, off-the-cuff website and social media campaign—Indiana Kitchen is now rising to new heights, leveraging a pull-thru bacon coupon concept to increase store placement and cross-sell its full pork line.