His name, pronounced "nice," is not really an acronym for New York City Zoo. He just says that so people remember how to spell it. That's a branding communications mind at work.
Patrick Nycz is the principal owner of idc (Indiana Design Consortium) with 30 years' experience in branding and strategic marketing on the national and regional stage. Patrick can typically be found preaching the gospel of an integrated marketing plan that is in sync with the executive, sales and marketing goals of idc clients.
He likes to say he is committed to folks committed to growing their business but other forces drive Patrick too. His family is at the top, followed by the idc team, and this great community we live in. And don't get him started on The Conrad Bone Band—his group of "dad-rockers" that play for fun and charity causes throughout the year...unless you have a gig.