In over 40 years as a marketing firm, we've never encountered two businesses with the same goals, vision, timelines, or budgets...even if they've had similar offerings.
We stick to the basic principles of marketing that are the underpinnings of every industry: brand, audience and message.
For a large agribusiness that represents a model of 100% environmental sustainability, marketing is as complex as the farm operation itself.
In particular, extending Bio Town Ag’s organic-waste removal services to corporate food producers is vastly different than taking its pork, beef, electricity, fertilizer and other output products to market.
Accounting for both the branding law of focus and the critical necessity of selling these services to keep the farm’s recycling process at full capacity, idc and Bio Town Ag began its marketing-plan development by first establishing a new brand structure.
Now, the farm’s new, integrated graphic identity, web, sales support, signage and PR program includes the launch of Back 2 Earth™ organic material recycling, “a service of Bio Town Ag.”
With their rich history of roasting and packaging specialty coffees, Copper Moon came to idc for help unveiling their brand voice through digital marketing and social media. Using Twitter, Facebook and ever-so-popular Pinterest as their platforms, we've shared their passion for coffee with other coffee lovers by posting recipes, insprirational quotes and product information. As a Copper Moon coffee drinker, you'll "Explore the world one cup at a time, " and with each sip we know you will love it as much as we do here at idc.
After more than 100 years of turning students into leaders, to say that Culver Academies has a well-established brand message is an understatement.
And, yet, because of its distinction, even among other boarding schools, Culver’s best student prospects are often diamonds hiding in the rough of education across the country and around the world—making for a difficult target-marketing and enrollment challenge.
That’s when Culver called in idc.
Now, with a strategic online marketing campaign in motion—one that acutely reaches and carefully speaks to several niche audiences—Culver Academies is finding those diamonds faster and more efficiently.
Dr. Kochert Pain and Health is a vibrant example of a truly integrated marketing campaign. From print ads and TV commercials, to her successful digital ads, this campaign to built to grow. With a new website and marketing campaign in tow, idc has positioned her and her team to stand out as a leader in pain management and personal health. Her new campaign encompasses her passion to heal, not hide, pain.
When a company wants to update their image to make a big impression on a global stage they come to idc. Long time idc client Fort Wayne Wire Die did just that. In return, idc delivered a multi-faceted campaign to support the international marketing efforts idc has helped build over the past 40 years.
Several years ago, idc began working with Missouri-based Happy Apples—an innovative company where carmel covered apples were just the beginning of their story. idc brought Happy Apples alive with its cohesive brand strategy including logo creation and packaging development. A simple caramel covered apple grew into branded ciders, a gourmet line of covered-apples, and every topping offering you could imagine. Understanding the perceived value, pricing structure, and packaging needs, we helped Happy Apples get landed on the shelves at Target. That's cool, right?
Indiana Packers Corporation makes outstanding pork products. They have for more than 20 years.
When they were ready to establish their own national brand, they partnered with idc to develop and execute an incremental-growth marketing strategy that would make Indiana Kitchen a Midwest “pork powerhouse.”
Building on the cornerstone of bacon—launching a funny, off-the-cuff website and social media campaign—Indiana Kitchen is now rising to new heights, leveraging a pull-thru bacon coupon concept to increase store placement and cross-sell its full pork line.
Under new leadership, and inside an economic climate that had many people seeing the virtue in smaller banks, the timing was perfect for Lafayette Community Bank to launch a new branding campaign.
Together with idc, the Bank focused on its unique attribute as a true “community” institution to deliver a message no other competitor in its market could claim, then broadcasted it in a series of award-winning ads.
idc’s own value proposition as a branding and business development expert is to provide clients with a new perspective.
In the case of Nemco Food Equipment, the leader in countertop solutions for commercial foodservice, that perspective was about seeing something that wasn’t there—namely a product to capitalize on the sizzling hot dog market trend.
So, when news broke that the world’s most famous roller grill was for sale, Nemco jumped at the opportunity to acquire the company and gain immediate market-share. . . . a task made even easier with the brand-transition support of idc.
Five generations into its history as a leading metals-recycling facility in northwest Indiana, Oscar Winski Company was ready to establish a marketing presence—while, simultaneously, launching its new business unit in electronics recycling.
Step one was to create a new brand structure to effectively position what was now going to be three separate divisions under one corporate brand as “the Complete Metals Company.”
With this platform in place, idc could best execute a new corporate website and video, along with division-specific billboards, TV advertising and public relations to build each division brand unto itself—which, in turn, transformed this quiet company, a community leader since 1907, into a household name.
In our partnership with ProHarvest Seeds, idc developed a branded and integrated marketing plan to emphasize their 365-day approach to farming operations. We posed a "What is your 365-Day Yield Strategy?" question to showcase products such as main cash crops and emerging cover crops and forages to challenge conventional farming wisdom. We used a mixture of direct mail pieces to bring a personal touch to their sales team, revamped website design with a cohesive look and message, created a campaign bringing their 365-day strategy to the forefront, and made them the industry experts by providing relevant content to their social media followers.
They are challenging their growers to consider a long-term strategy to increase their farm's yield and profit potential.
While often hired to spearhead the strategic marketing development for its clients, idc is also well known for serving as a role player in someone else’s plan.
Perhaps no one entity exemplifies both capacities better than Purdue University.
Whether working with the University itself, where idc has been a pinch hitter on marketing projects related to everything from athletics to student recruitment since 1972, or taking a lead on the development of new brands like Delmar Software Development and Imaginestics Software in Purdue Research Park, idc is always geared for playing nice in the sandbox.
When the larger, surrounding university is known worldwide for being an astronaut factory, it’s nearly impossible for that university’s business school to cast a brand shadow over its engineering school.
As well it shouldn’t.
Instead, after partnering with idc, Purdue’s Krannert School of Management wisely embraced its larger engineering brand strength—and, more specifically, the tangible strength of Purdue’s uniquely diverse and relentless R&D infrastructure—to fine-tune its value proposition as the business school for tech commercialization.
After one admissions cycle with its newly focused brand message playing out across a website, a video series, numerous print materials and other integrated campaign tactics, Krannert’s graduate-student enrollment is not only poised to increase, but also attract more qualified, analytics-hungry prospects.