Marketing Strategy


Your Business + Vision, Our Strategic Marketing

Brand Platform & Management

Your brand is (or at least it should be) the core of your business. It encompasses who you are, what you offer and where you want to go as a company. At idc we believe that a complete branding package is important to fully realize your company's potential. During our in-depth brand platform process we will work with you to identify and develop your:

  • Brand Name
  • Brand Position
  • Brand Message
  • Brand Promise
  • Logo Concepts

Brand Platform & Management

Business Development

Business Development

Too many companies have adopted a Sales vs. Marketing mentality. The simple truth is that neither can be truly effective without the other. idc knows first-hand the importance of a cohesive relationship between the two. Whether you are looking for help with lead generation, sales presentations, or budget allocation, we can help you create a business development strategy that not only bridges this gap, but more importantly increases sales and drives revenue.

Marketing Plans

Any great war that was ever fought started with a battle plan (at least for the winning side). The same holds true for your business. A solid strategy can be the most essential component in the war against your competition. idc has spent time in the trenches developing strategic marketing plans with bottom line impact for top-tier brands to help win that war.

Marketing Plans

Business to Consumer

Business-to-Consumer (B2C)

Do you remember the first time bit into your favorite candy bar? The ultimate goal of B2C marketing is to evoke an emotional response—like recreating the nostalgia of that first bite. Our job is to develop a thought-provoking marketing program that delivers on the promise of that first taste. Our goal: win your customers over and keep them coming back for more!

Business-to-Business (B2B)

CEO, CFO, CTO, CIO, CMO—these are the decision-makers in the B2B marketing world. While they are not immune to emotional influences, more often than not, their bottom-line has the final say. They care about the value a product or service will bring and how it will increase profitability. idc knows this. Our job is to craft a targeted message that resonates and differentiates a brand from the competition.

Business to Business

Integrated Marketing

Integrated Marketing

In today's world, your audience gets their information from smart phones, tablets, social media, and sometimes, TV. At idc we attack your marketing needs from all angles. All marketing must work together to deliver a cohesive message—regardless of channel. We know the value of using multiple marketing avenues but more importantly we understand the importance of integrating them to deliver a seamless message.