Inbound Marketing is the idea of creating content specifically designed to appeal to your dream customers. It not only attracts qualified prospects to your business, but also delights them to come back for more. At idc, we've witnessed the power of a well-defined inbound marketing strategy...especially when used in tandem with a fully integrated marketing communications plan.
Everything from e-books, checklists, how-to guides, whitepapers, q&a's, videos, infographics, case-studies and more—we'll find the right content strategy and help you deliver the high-quality information your customers are looking for.
The Internet has become the #1 research tool for ALL consumers, and search engines are the key to reaching them. We can develop an SEM strategy tailored to fit both your business needs and budget requirements.
Not showing up in Google for important terms related to your business? idc can help. Our proven SEO methodology will guide you through the "Google maze" to start driving traffic, and more importantly, customers to your site. An SEO strategy is an important component to every integrated marketing communications plan.
Looking to improve web traffic, increase qualified leads and enhance your return on investment? idc has an in-house platform we call HeatSeeker and our PPC experts can develop a cost-effective campaign that will drive sales and dramatically impact your bottom-line.
Despite what you've heard, email marketing is NOT dead! It has certainly changed over the years, but when properly executed it serves as a cornerstone within any successful strategic marketing program. Email still works, and we know how to make it work for you!
At idc we firmly believe that brand drives design. Whether we are designing a new logo, tradeshow display or consumer product packaging, we are dialed-in to understand your company's brand and brand hierarchy. Let us help you with all your branded creative strategies.
Whether you are a new company in need of your first website, or a seasoned business in need of a fresh look, idc can deliver the solution you need. Our in-house team of web developers and designers can create a site that's both visually pleasing and perfectly functional.
While we make an argument that going digital is key for many of our clients, we understand that traditional media such as billboards, radio and TV still have a place in some integrated marketing communications plans—especially if they can play an important role growing your business. Traditional marketing looks a little something like this: