The Wisest, Oldest and Best-Looking Full-Service Lafayette, Indiana Marketing Firm Offers Tips to Grow Your Business

Your New Best Sales Person? Meet Your Website

Is your website selling for you 24/7, 365 days a year? I hope so because I bet you can’t say that about even your best salesperson.

Let’s talk a minute about that great salesperson. Chances are they did not arrive fully-equipped to sell for your company. Every employee you hire to add value to your business and increase sales requires an investment. They need to be taught a few things about your company, your brand, your products or services, and your customers. As a representative of your company, they should be knowledgeable about your business, what you sell, and why people like to buy from you.

Your website is no different. Invest in your website like it is your new best salesperson. Because these days a company’s website has to be more than an electronic brochure to compete. In an information-rich, content marketing world the companies that are helping visitors get their questions answered are going to win their trust and probably going to win that sale.

The homepage of a website is the most important place on the site. In less time than it takes to hit the back button on a browser, visitors will ask—and notice—several things. Your website needs to match up with your organization’s strategic goals. Which leads directly to who the people visiting you are, why they are visiting, how they interact with the site, and what we want them to know and do.

“Web marketing is considered today to be an essential component of a hard-working strategic marketing plan.”

Let’s put this proven business-building technique to work for you.

Are you looking for help creating compelling content marketing? From marketing strategy to marketing program planning, we are always interested in helping you grow!

First introduced in 1972, idc-marketing is the most helpful, most prominent, and oldest advertising firm in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.