idc marketing
  • What We Do
  • The Work
  • Who We Are
  • How We Think
  • Contact
idc-leads-online
January 31 2020

7 Killer Content Tips to Get More Leads Online

Patrick Nycz Online Strategies Advertising, Content Marketing, Generating Qualified Leads Online, How to Rank in a Content Marketing World, Leads Online, Sales leads

The Smartest and Best-Looking Full-Service Lafayette, Indiana Digital Marketing Agency Offers Tips to Grow Your Business

Back in the day, the marketing department used to create a new piece of content only when they had something new to talk about, like a new product or service.  Gone are those days, as the content is now created to improve search engine rankings and to help attract visitors to websites. Not just visitors, but the right visitors.

We know that search engines want to display content that adds value and accurately addresses the needs of users. Companies want to attract users to convert them into leads. That’s where context comes in. Creating killer content that addresses what the visitor is searching for while establishing the company as an expert in their industry, will not only generate more leads online but will also help in the conversion of those leads into sales.

It’s a win-win if done correctly.

Here are 7 Do’s and Don’ts to help you develop content to get more leads online

  1. DO create a content strategy
  2. DO produce content that answers questions and analyzes problems.
  3. DO write content that uses keywords appropriately.
  4. DO determine ideas for content from listening to the needs of existing customers.
  5. DO use headlines and formatting to make your website easy to read.
  6. DON’T write content overstuffed with keywords.
  7. DON’T write generic content that adds no value.

Remember, creating content to create content won’t automatically display your company on the front page after a Google search, as this is only one piece of the online-ranking pie. But, it’s an excellent place to start to get more leads online.

Are you looking for help creating compelling content marketing? From marketing strategy to marketing program planning, we are always interested in helping you grow!

First introduced in 1972, idc-marketing is the hippest yet oldest digital marketing agency in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.

Patrick Nycz on Forbes Agency Council Panel: Best Practices For Website Management 3 Things Great Branding Firms Don’t Want You to Do

Related Posts

Pipeline-Leads

Online Strategies

How Indiana Web Marketing Will Help Grow Pipeline Leads

CPG E-Commerce

Online Strategies

Flying High: CPG E-Commerce—Nycz Forbes Agency Council Article

AnalyticsOverload-F

Online Strategies

Analytics Overload? Focus on Marketing Qualified Leads

Recent Posts

  • 3 Tips to Create a Strategic Marketing Plan*
  • How Indiana Web Marketing Will Help Grow Pipeline Leads
  • Forbes Agency Council Panel: 12 Tips for Customer Surveys
  • Flying High: CPG E-Commerce—Nycz Forbes Agency Council Article
  • 3 Building Blocks to Increase Brand Awareness

Recent Comments

    Archives

    • February 2022
    • April 2021
    • December 2020
    • November 2020
    • October 2020
    • June 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019

    Categories

    • Brand Building
    • Full Service Marketing
    • Market Share Growth
    • Marketing Plan
    • Online Strategies
    • Sales and Channel Marketing
    • Social Media Marketing

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Strategy > Branding > Creative > Results

    765 423-5469idc@idc-marketing.com

    • Contact
    • Sitemap
    • Privacy Policy
    • Terms of Use