The Best, Oldest, and Biggest Full-Service Lafayette, Indiana Marketing Agency Offers Tips to Grow Your Business

Marketing Tip: Marketing Process – Start. Don’t Stop

Marketing is a process. No one I know produces a YouTube spot, print or internet banner ad, billboard, or any other communication tool and then runs it only once.

In fact, you must give a lot of strategic thought about your target audience, what your company wants the audience to know or do, and when the audience should encounter the communication. Then, the metrics are measured for effectiveness, perhaps tweaked in some way, and launched again.

The same goes for marketing on social media. With a larger strategic marketing plan in place, your social media program should support and enhance your brand and campaign messaging.

Have you got business growth questions? From digital to traditional marketing, we are always interested in helping you grow!

Founded in 1972, idc-marketing is the oldest advertising firm in Lafayette, Indiana. We are a full-service agency that helps companies grow business-to-business (B2B) and consumer-to-business (B2C) market share.