Need to Get More Leads Online?
Wouldn’t it be nice if your website worked harder in growing your business by providing leads with sales potential?
If that is a goal of yours, we suggest two simple ways you can help get that process up and running.
1. Think About Function First; Aesthetics Second
Some of the ugliest websites are the most successful:
- Craigslist.org—24 billion views per month
- PlentyofFish.com—3 billion views per month
- DrudgeReport.com—250 million views per month.
One thing they all have in common? They deliver exactly what people are looking for.
It’s never that simple. It’s really one of the hardest things. From knowing and competing for the keywords within your specialty to developing helpful, branded copy that draws visitors to your site.
So, if your company is able to fully understand why anyone would visit your website, you should be able to first give them what they are searching for. Then . . .
2. Give Your Visitors Something of Value
If you know why your visitors are arriving at your website, it pays to give them something for their efforts. From something as simple as a helpful blog to something as meaty as an eBook, give your visitors a reason to receive what they came looking for.
You can use newsletters, checklists, engaging videos, infographics and webinars to engage the visitors and help give them what they’re seeking.
The better the content, the easier—and more logical—it will be to ask for a little something in return . . . like an email address. When this happens, you have just added a lead.
If your goal is to grow your business, one way is setting up your website to get more leads online. If this is the case, it makes sense to reach out to a firm like idc . . . one that specializes in writing strategic websites that offer specialty-specific content.