Marketing Food for Thought The value of idc extends well beyond the art of communications. It is in the thinking that can support your marketing strategy and execution—as real, hard-working, effective marketing requires a capacity to see the big picture. To explore idc’s thinking—and get your juices flowing as well—click on any of the following .pdf links for a quick marketing and business-growth brief. New subjects are added periodically, so check back again. Ok, It’s a Down Economy. Now What? Your answer may be idc Precision Marketing The Power of Branding What word do you own in the mind of your market? What’s Your Customer Service Strategy? Define yours in 21 words or less Locating and Locking Onto Your Prospects Why you should consider direct marketing The Keys to Direct Marketing Success You can’t drive up response rates without ’em So, How Do You Bridge the Gap Between Sales & Marketing? Simple. Just separate them. Bottom-Up Marketing Let your strategy find you Competing With the Chinese You have something they don’t