It Takes a Brand of Marketing That Goes Well Beyond Advertising
idc’s own value proposition as a branding and business development expert is to provide clients with a new perspective.
In the case of Nemco Food Equipment, the leader in countertop solutions for commercial foodservice, that perspective was about seeing something that wasn’t there—namely a product to capitalize on the sizzling hot dog market trend.
So, when news broke that the world’s most famous roller grill was for sale, Nemco jumped at the opportunity to acquire the company and gain immediate market-share. . . . a task made even easier with the brand-transition support of idc.
Making Pigs Fly:
the Rise of Indiana Kitchen® brand pork
Indiana Packers Corporation makes outstanding pork products. They have for more than 20 years.
When they were ready to establish their own national brand, they partnered with idc to develop and execute an incremental-growth marketing strategy that would make Indiana Kitchen a Midwest “pork powerhouse.”
Building on the cornerstone of bacon—launching a funny, off-the-cuff website and social media campaign—Indiana Kitchen is now rising to new heights, leveraging a pull-thru bacon coupon concept to increase store placement and cross-sell its full pork line.
What is your 365-Day Yield Strategy?
In our partnership with ProHarvest Seeds, idc developed a branded and integrated marketing plan to emphasize their 365-day approach to farming operations. We posed a "What is your 365-Day Yield Strategy?" question to showcase products such as main cash crops and emerging cover crops and forages to challenge conventional farming wisdom. We used a mixture of direct mail pieces to bring a personal touch to their sales team, revamped website design with a cohesive look and message, created a campaign bringing their 365-day strategy to the forefront, and made them the industry experts by providing relevant content to their social media followers.
They are challenging their growers to consider a long-term strategy to increase their farm's yield and profit potential.